Category: News
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Consumer Trust in Advertisement Retargeting
Below is my response to an assignment associated with the online course, Digital Marketing Analytics in Theory, by the University of Illinois at Urbana-Champaign. Assignment Purpose. This exercise aims to review the data opportunities and problems provided by new media. We’ll also discuss the benefits and drawbacks of retargeting strategies to create customized adverts. Assignment Specifics.…
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Video Equals Multiple Sensory Connections
Below is my response to an assignment associated with the online course, Digital Marketing Analytics in Theory, by the University of Illinois at Urbana-Champaign. It was an intriguing chance to explore the consumer decision process in this digital era. Assignment Purpose. The goal of this exercise is to examine the customer choice process in the digital era…
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Become a SQL Pro who’s in High Demand – Chicago IL 2018
EVENT UPDATE: The SQL Chicago community is always the best. I had a full house for this session and the audience participation was amazing. Feedback from the audience was that they enjoyed the discussion portion on scaling degrees and certifications to maximize the return on their investment. I didn’t originally plan to share my views on scalability but I’ll…
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SQL Saturday – Chicago 2018 – Benedictine University
I’m highly excited to be presenting at SQL Saturday Chicago 2018 this year. In this presentation, I’ll share a complete guide with stories, analytics, and strategies for mastering your database career. For those attending, return here after the event to get the session resources. The resources from this session are now available (For event attendees only). SESSION DESCRIPTION: Become…
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Approaching January 1st, 2018
With the 1st day of 2018 approaching, there is no need to wait until the new year to begin planning goals and efforts, let’s do it now… The people we interact with and actions we take impact future outcomes. Higher a coach, ask a mentor for help, demand excellence from yourself, and never stop taking action.…
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Spring of 2018 – Introduction to Servers
It’s official, I’m scheduled to teach CIT-1710, Introduction to Servers, in Spring of 2018 with the College of DuPage’s Computer and Internetworking Technologies (CIT) program. The course primarily focuses on how to install the operating system, implement storage and Hyper-V solutions, and manage server environments. The best part is that the course material (virtual labs and textbook) has finally…
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Website Considerations that Impact Business Communication
In this article, we’ll explore three things that businesses should consider when assessing how it communicates through its website. Consider what a website visitor needs from your website prior to other considerations. It is important to know what users expect to encounter when they use a website. For instance, business communications like marketing messages and informational…
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Three Defining Features of Today’s Digital Media Technologies
In this article, we’ll identify three defining features of today’s digital media and how they impact digital communication. 1. Interactive media is the ability to interact with computerized information and content in ways that are similar to how we interact with humans. For example, the website dictionary.com offers several ways for you to comprehend the meaning of a…
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The Scope and Aim of Digital Channels (Introduction)
What is a Digital Channel? A digital channel can be defined as a technological interface connected to the world-wide-web for the purpose of facilitating communication. About this Article Series. In this series of articles, we’ll explore the role of digital media and communication technologies utilized in business communication efforts and review the multiple channels offered today. Three Defining Features of Today’s Digital…
