Tag: Technology
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Digital Media Technologies can Overcome the Challenges within Mass Communication
In this article, we’ll explore the disadvantages of a mass communication approach to Business-To-Consumer (B2C) communication and how digital media technologies can help overcome these issues. One disadvantage for businesses that use mass communication is that they cannot accurately identify demand for their products and services because their delivery method focuses on reaching the largest amount of…
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Discussion with Don Alava: Integrating Digital and Traditional Marketing
I met with Don Alava, Digital Marketing expert and VP of Marketing Analytics & Technology at Universal Technical Institute. In this discussion Don shared his expertise on integrating digital and traditional marketing. Originally posted at www.GreatTechPros.com. Excerpt from the Interview: Wylie Blanchard: So, let’s talk about analytics for a second. How has analytics changed how we market content…
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You’re hired! Creating value before and after the interview
Continued from SQL Saturday – Chicago 2019. Session resources below. Follow Up: SESSION DESCRIPTION: You’re hired! Creating value before and after the interview. Speaker(s): Wylie Blanchard Track: Professional Development Landing a gig as an employee, consultant or contractor has become highly competitive. You need to differentiate yourself in a way that tells the hiring manager that you are…
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Website Considerations that Impact Business Communication
In this article, we’ll explore three things that businesses should consider when assessing how it communicates through its website. Consider what a website visitor needs from your website prior to other considerations. It is important to know what users expect to encounter when they use a website. For instance, business communications like marketing messages and informational…