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Digital Media Technologies can Overcome the Challenges within Mass Communication

Wylie Blanchard - Digital Media Technologies Overcome Challenges within Mass Communication
In this article, we’ll explore the disadvantages of a mass communication approach to Business-To-Consumer (B2C) communication and how digital media technologies can help overcome these issues.One disadvantage for businesses that use mass communication is that they cannot accurately identify demand for their products and services because their delivery method focuses on reach...
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Approaching January 1st, 2018

Approaching January 1st, 2018 - Wylie Blanchard
With the 1st day of 2018 approaching, there is no need to wait until the new year to begin planning goals and efforts, let's do it now...Help someone else achieve a goal. Speak only great things about yourself. Take action on your goal today, then tomorrow say, "I did it yesterday". Use mobile technology and social media as business tools to achieve your goals. ...
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Website Considerations that Impact Business Communication

Website Considerations that Impact Business Communication - Wylie Blanchard
In this article, we’ll explore three things that businesses should consider when assessing how it communicates through its website.Consider what a website visitor needs from your website prior to other considerations. It is important to know what users expect to encounter when they use a website. For instance, business communications like marketing messages and informati...
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Three Defining Features of Today’s Digital Media Technologies

Interactive Social Intelligence - Wylie Blanchard
In this article, we'll identify three defining features of today's digital media and how they impact digital communication.1. Interactive media is the ability to interact with computerized information and content in ways that are similar to how we interact with humans. For example, the website dictionary.com offers several ways for you to comprehend the meaning of a wor...
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The Scope and Aim of Digital Channels (Introduction)

Digital Channels - Wylie Blanchard
What is a Digital Channel?A digital channel can be defined as a technological interface connected to the world-wide-web for the purpose of facilitating communication.About this Article Series.In this series of articles, we'll explore the role of digital media and communication technologies utilized in businesses communication efforts and review th...
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