Category: News
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Discussion with Don Alava: Integrating Digital and Traditional Marketing
I met with Don Alava, Digital Marketing expert and VP of Marketing Analytics & Technology at Universal Technical Institute. In this discussion Don shared his expertise on integrating digital and traditional marketing. Originally posted at www.GreatTechPros.com. Excerpt from the Interview: Wylie Blanchard: So, let’s talk about analytics for a second. How has analytics changed how we market content…
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Reflection: Global Immersion in Germany 2019
I just returned from a 9 day immersion trip in Germany learning about their economy and business practices with a group of MBA graduate students from the University of Illinois at Urbana-Champaign. My initial interest in visiting Germany was to revisit a country I briefly lived in as a child with my parents. Overall, I…
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2+2 Information Technology and Management Bachelor’s Degree Program – College of DuPage
If you live in or near the DuPage County Illinois area and know someone who’s interested in a career as a Technology professional, then it’s time you learned about College of DuPage’s 2+2 Information Technology and Management Bachelor’s Degree transfer program in collaboration with the Illinois Institute of Technology (IIT). Students attending the College of DuPage (COD) can complete…
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Become the SQL Professional of Choice – Two Sessions
Continued from SQL Saturday – Chicago 2019. Session resources below. EVENT UPDATE: The SQL Saturday Chicago event is always amazing. I presented two sessions at the event: Become a SQL Pro who’s in High Demand and You’re hired! Creating value before and after the interview. Notable Sessions: Here are two sessions that I attended that were both educational and enjoyable. More below, including Event Photos.…
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You’re hired! Creating value before and after the interview
Continued from SQL Saturday – Chicago 2019. Session resources below. Follow Up: SESSION DESCRIPTION: You’re hired! Creating value before and after the interview. Speaker(s): Wylie Blanchard Track: Professional Development Landing a gig as an employee, consultant or contractor has become highly competitive. You need to differentiate yourself in a way that tells the hiring manager that you are…
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SQL Saturday – Chicago 2019 – Benedictine University
I’m headed to the SQL Saturday Chicago – 2019 event on March 23rd. I’m highly looking forward to this event so that I can interact with friends that I haven’t seen in some time. I’m also excited to meet and learn from great SQL professionals. This year I’ll be speaking about creating career growth and new opportunities. For…
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Approaching January 1st, 2019
With the 1st day of 2019 approaching, there is no need to wait until the new year to begin planning goals and efforts, let’s do it now… The people we interact with and actions we take impact future outcomes. Higher a coach, ask a mentor for help, demand excellence from yourself, and never stop taking action.…
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Spring of 2019 – Windows Operating Systems
Wow, it is almost 2019. I can barely believe that I have been educating students at the College of DuPage (COD) since 2016. Time really does fly. This semester I’m teaching Windows PC Desktop Operating Systems and Introduction to Windows Servers which are courses offered by COD’s Computer & Information Technology (CIT) program. In addition to…
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Consumer Trust in Advertisement Retargeting
Below is my response to an assignment associated with the online course, Digital Marketing Analytics in Theory, by the University of Illinois at Urbana-Champaign. Assignment Purpose. This exercise aims to review the data opportunities and problems provided by new media. We’ll also discuss the benefits and drawbacks of retargeting strategies to create customized adverts. Assignment Specifics.…
