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Digital Channel

Digital Media Technologies can Overcome the Challenges within Mass Communication

Wylie Blanchard - Digital Media Technologies Overcome Challenges within Mass Communication
In this article we’ll explore the disadvantages of a mass communication approach to Business-To-Consumer (B2C) communication and how digital media technologies can help overcome these issues. One disadvantage for businesses that use mass communication is that they cannot accurately identify demand for their products and services because their delivery method focuses on reaching the largest ...
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Three Defining Features of Today’s Digital Media Technologies

Interactive-Social-Intelligence_Wylie-Blanchard
In this article we'll identify three defining features of today's digital media and how they impact digital communication. 1. Interactive media is the ability to interact with computerized information and content in ways that are similar to how we interact with humans. For example, the website dictionary.com offers several ways for you to comprehend the meaning of a word or phrase (definiti...
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The Scope and Aim of Digital Channels (Introduction)

Digital-Channels_Wylie-Blanchard
What is a Digital Channel? A digital channel can be defined as a technological interface connected to the world-wide-web for the purpose of facilitating communication. About this Article Series. In this series of articles, we'll explore the role of digital media and communication technologies utilized in businesses communication efforts and review the multiple channels offered today. http:...
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